The Search for Great Ideas: Harnessing creativity to empower innovation
College :
Department :
Credits :
GE Field :
非通識領域: 跨領域學院
Platform :
University :
Michigan State University
Instructors :
David Wheeler, Forrest S. Carter, Ken Szymusiak
Language :
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Course Goals
Where do great business ideas come from? 
We all have compelling business concepts that we've been thinking about for years. 
In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. 
The goal is to settle on a business idea that you are not only passionate about but also has real market application.
Course Syllebus
1. build a resource inventory from which they can assess and create market opportunities;
2. pursue market opportunities consistent with personal passions and capabilities; and
3. triage potential ideas in terms of which have the greatest potential for commercial and personal success.
Other Info.